Analisa Bauran Pemasaran Terhadap Keputusan Pembelian Produk Suwar suwir Primadona

Febriyanti, Dwi Aulia (2014) Analisa Bauran Pemasaran Terhadap Keputusan Pembelian Produk Suwar suwir Primadona. Undergraduate thesis, Politeknik Negeri Jember.

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Abstract

When visiting the area to Jember, is often shredded suwar many consumers look for souvenirs so many people and organizations make the company suwar shredded product. This makes competition increasingly fierce among manufacturers to create products suwar shredded with a variety of flavors, shapes and textures that can make consumers puas.Primadona is one of the central places of the famous souvenirs, Jember. Belle of providing a wide variety of typical food typical souvenirs such as suwar shredded Jember. Companies that want to excel must know how to adapt and respond to market changes constantly occurring, so it should make planning the marketing mix market-oriented. There is a basic element of the marketing mix that can mepengaruhi development company, namely: product, place, price, promotion, people, physical evidence, and process. The purpose of this study is (1) To analyze and examine the effect of variable 7P marketing mix which consists of the product (product), price (price), Channel Distribution (place), promotion (promotion), People (people), Process (process), Physical environment (physical evidence) simultaneously influence on purchasing decisions on products suwar shredded Outlet Prima Donna (2) To analyze and examine the effect of variable 7P marketing mix which consists of the product (product), price (price), distribution channels (place), Promotion (promotion), People (people), process (process), Physical Environment (physical evidence) partial effect on product purchasing decisions suwar shredded at Outlet Primadonna (3) To determine the marketing mix variables which are the most dominant influence on purchasing decisions on products suwar shredded Primadona.

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