Strategi Pengembangan Agroindustri Pengolahan Beras Analog Berbasis Buah Pisang Di Koperasi Mitra Usaha Pusat Penelitian Sukosari PTPN XI Kabupaten Lumajang

Hardisma, Yeheska Ekkalis (2025) Strategi Pengembangan Agroindustri Pengolahan Beras Analog Berbasis Buah Pisang Di Koperasi Mitra Usaha Pusat Penelitian Sukosari PTPN XI Kabupaten Lumajang. Undergraduate thesis, Politeknik Negeri Jember.

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Abstract

The Sukosari Research Center Partner Cooperative PTPN XI is a business unit of the Sukosari Research Center Lumajang branch by producing and trading all processed products from bananas. The superior product of the Sukosari Research Center Partner Cooperative PTPN XI is banana rice, which is a processed product of banana-based food diversification that was created in 2020. Banana rice has various nutritional contents such as carbohydrates, fiber, protein, fat, vitamin C and carotene which are good for body health. This research analyzes using the BMC method and SWOT analysis which aims to produce alternative new strategies so that the banana rice processed product business can develop and be more competitive. The method used is to map the results of data collection from interviews and questionnaires to cooperative employees into the BMC (Business Model Canvas). Then analyzed using SWOT analysis to determine the internal and external factors of the banana rice business which has not been trending among the community until this year. A result obtained by the cooperative requires implementing an SO (strength-opportunity) strategy where this business must be maintained by utilizing external opportunities and implementing new habits to be able to run the banana rice business to become more well-known to the public.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsNIDN/NIDK
Thesis advisorMuksin, MuksinNIDN197310101998031002
Uncontrolled Keywords: beras pisang, metode BMC, analisis SWOT
Subjects: 140 - Rumpun Ilmu Tanaman > 150 - Ilmu Pertanian dan Perkebunan > 152 - Hortikultura
140 - Rumpun Ilmu Tanaman > 150 - Ilmu Pertanian dan Perkebunan > 155 - Perkebunan
140 - Rumpun Ilmu Tanaman > 160 - Teknologi dalam Ilmu Tanaman > 161 - Teknologi Industri Pertanian (dan Agroteknologi)
140 - Rumpun Ilmu Tanaman > 160 - Teknologi dalam Ilmu Tanaman > 162 - Teknologi Hasil Pertanian
Divisions: Jurusan Manajemen Agribisnis > Prodi D4 Manajemen Agroindustri > Tugas Akhir
Depositing User: Yeheska Ekklais Hardisma
Date Deposited: 16 Jul 2025 06:33
Last Modified: 16 Jul 2025 06:33
URI: https://sipora.polije.ac.id/id/eprint/43967

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