PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN CUACA TERHADAP KEPUTUSAN PEMBELIAN TEH SIAP MINUM DALAM KEMASAN MEREK TEH BOTOL SOSRO (Studi Kasus Pada Mahasiswa Politeknik Negeri Jember)

Viviani, Olinda (2016) PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN CUACA TERHADAP KEPUTUSAN PEMBELIAN TEH SIAP MINUM DALAM KEMASAN MEREK TEH BOTOL SOSRO (Studi Kasus Pada Mahasiswa Politeknik Negeri Jember). Undergraduate thesis, Politeknik Negeri Jember.

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Abstract

This Final Decision location is housed in the Polytechnic of Jember . The purpose of this study is ( 1 ) Influence of product quality, price , promotion and weather on Product Purchasing Decisions Botol Sosro simultaneously or partially , ( 2 ) The dominant variable affecting the purchase decision Botol Sosro . The independent variable in this study is the quality of the product ( X1 ) , price ( X2 ) , promotion ( X3 ) and the weather ( X4 ) . Analytical techniques which used in this research is Multiple Regression. Then, from the result of the testcan be concluded that: ( 1 ) In simultaneously the quality of products , prices , promotions and weather significantly influence the purchase decision of products Botol Sosro ( 2 ) partially quality of product , price, promotion and weather significantly influence the purchase decision of products Botol Sosro ( 3 ) the variable quality of the products is the dominant variable Purchasing Decisions affecting product Botol Sosro

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