Faktor-Faktor Yang Mempengaruhi Pengambilan Keputusan Konsumen Dalam Pembelian Produk Prol Tape UD Purnama Jati Di Kabupaten Jember

Mahendra, Hekmah Ayub (2016) Faktor-Faktor Yang Mempengaruhi Pengambilan Keputusan Konsumen Dalam Pembelian Produk Prol Tape UD Purnama Jati Di Kabupaten Jember. Undergraduate thesis, Politeknik Negeri Jember.

	Text (Abstract) 7. ABSTRACT.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (85kB)
	Text (Bab 1 Pendahuluan) 15. BAB 1 PENDAHULUAN.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (158kB)
	Text (Daftar Pustaka) 21. DAFTAR PUSTAKA.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (220kB)
	Text (Laporan Lengkap) LAPORAN LENGKAP.pdf Restricted to Registered users only Download (3MB)

Abstract

Taking the location of this thesis is housed in UD Purnama Jati. The purpose of this study was to determine the variable economic factors, passive factors, rational factors, emotional factors on purchase decision Prol Tape in UD Purnama Jati effect simultaneously or partially. Determine which variables are the most dominant influence on purchasing decisions Prol Tape in UD Purnama Jati. Analysis techniques used in this research is multiple linear regression with SPSS 16.0. From the test results can be concluded that: (1) Simultaneously we concluded that the variable economic factors, factors passive, rational factors, emotional factors significantly influence purchasing decisions Prol Purnama UD Tape in Jati. (2) Partially variable economic factors and rational factors significantly influence consumer behavior in purchasing decisions Prol Purnama UD Tape in Jati. Whereas the variable factor of passive and emotional factors do not significantly influence the purchasing decision Prol Purnama UD Tape in Jati. (3) Variable rational factors perceived to be most dominant on purchasing decisions

Actions (login required)

View Item