Analisis Kualitas Pelayanan Pt. East West Seed Indonesia Area Jember Terhadap Kepuasan Petani Mitra

Widodo, Widodo (2023) Analisis Kualitas Pelayanan Pt. East West Seed Indonesia Area Jember Terhadap Kepuasan Petani Mitra. Masters thesis, Politeknik Negeri Jember.

	Text (Abstract) 1. P601202578 Widodo - Abstract.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (84kB)
	Text (Bab 1 Pendahuluan) 2. P601202578 Widodo - BAB 1.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (32kB)
	Text (Daftar Pustaka) 7. P601202578 Widodo - Daftar Pustaka.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (21kB)
	Text (Laporan Lengkap) widodo fix TA-1-86.pdf Restricted to Registered users only Download (2MB) | Request a copy

Abstract

This research is based on less optimal of company service performance that affect to farmers partner satisfaction toward the company, this is due to company performance factor, target dividing, seed purchase price, seed payment system, and production funding policy. This research aims to know which performance factor that need to improve in order to increase farmers partner satisfaction and loyalty. Method that used in this research is validity and reliability test, t-test, GAP test, and the equality with data collect used the questionnaire to 75 respondents which is at 14 location of seed production area that cooperate with PT. East West Seed Indonesia. Responder’s selection used Simple Random Sampling method. The analysis result shows that all question on questionnaire been declared valid with significant score under 0,05 and very reliable with Cronbach’s Alpha Score over 0,8. T-test shows through result beed declared that all performance expectations variable effects significantly to farmers partner satisfaction with the result all the t value over the t table score. Then on the GAP test and the equality shows the result that on the Empathy Variable assessed that service performance still considered less by the farmers partner, so that need to do performance improvement so can increase farmers partner satisfaction and loyalty to the company.

Actions (login required)

View Item