Pengaruh Kualitas Pelayanan, Kualitas Produk, Lokasi, Dan Gaya Hidup Terhadap Keputusan Pembelian Produk Pada Umkm Bakso Rosak Kecamatan Silo Kabupaten Jember

Arifin, Zainul (2022) Pengaruh Kualitas Pelayanan, Kualitas Produk, Lokasi, Dan Gaya Hidup Terhadap Keputusan Pembelian Produk Pada Umkm Bakso Rosak Kecamatan Silo Kabupaten Jember. Undergraduate thesis, Politeknik Negeri Jember.

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Abstract

The rapidly growing business world is both an obstacle and a threat to business actors in order to win the competition in the market for the survival of their company. The purpose of this study is (1) to determine the effect of service quality variables on purchasing decisions, (2) to determine the effect of product quality variables on purchasing decisions, (3) to determine the effect of location variables on purchasing decisions, (4) to determine the effect of style variables live on purchasing decisions. The results of research conducted by researchers can be concluded: (1) service quality variables have a significant effect on purchasing decisions, (2) product quality variables have a significant effect on purchasing decisions, (3) location variables have no significant effect on purchasing decisions, (4) lifestyle variables have no significant effect on purchasing decisions.

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