Alwansyah, Muhammad Dhawy (2026) Penentuan Strategi Prioritas Peningkatan Daya Saing Usaha Kue Lumpur Menggunakan Metode Swot-Qspm (Studi Kasus : Ud. Muda Mudi Jaya Di Sidoarjo). Undergraduate thesis, Politeknik Negeri Jember.
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Abstract
Kue Lumpur Muda Mudi Jaya Sidoarjo is a business engaged in the food processing industry. The problems identified include the limited shelf life of its wet products, suboptimal marketing reach, and increasingly intense competition from similar businesses in Sidoarjo Regency. This study aims to identify internal and external factors, formulate alternative strategies, and determine the strategic priorities for the development of Kue Lumpur Muda Mudi Jaya Sidoarjo. The research employed both qualitative and quantitative sampling techniques. Data were collected through observation, interviews, and questionnaires. The analysis used purposive sampling based on predetermined objectives and criteria, followed by SWOT and QSPM analyses. The results showed an IFE score of 2.747 and an EFE score of 2.509, placing the business in Cell V (Hold and Maintain) of the IE Matrix. Based on these results, the SWOT analysis generated eight alternative strategies. The QSPM analysis identified the highest-priority strategy, with a Total Attractiveness Score (TAS) of 5.14, as maximizing customer loyalty programs to maintain customer preference amid competition from similar products. This strategy can be implemented by emphasizing the uniqueness of the traditional recipe to strengthen product identity and utilizing digital technology through a landing page to direct customers to souvenir shops with high accessibility
| Item Type: | Thesis (Undergraduate) | ||||||
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| Uncontrolled Keywords: | Industri Pengolahan, UMKM, Kue Lumpur, SWOT, QSPM | ||||||
| Subjects: | 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 571 - Manajemen 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 576 - Manajemen Industri |
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| Divisions: | Jurusan Manajemen Agribisnis > Prodi D4 Manajemen Agroindustri > Tugas Akhir | ||||||
| Depositing User: | Muhammad Dhawy Alwansyah | ||||||
| Date Deposited: | 19 Aug 2026 00:29 | ||||||
| Last Modified: | 19 Aug 2026 00:29 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/59789 |
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