Pengaruh Kualitas Produk, Citra Merek, Dan Promosi terhadap Keputusan Pembelian Pada Produk Brownies Tape Di Purnama Jati Kabupaten jember

Prasetyo, Bagas Dwi (2026) Pengaruh Kualitas Produk, Citra Merek, Dan Promosi terhadap Keputusan Pembelian Pada Produk Brownies Tape Di Purnama Jati Kabupaten jember. Undergraduate thesis, Politeknik Negeri Jember.

	Text (Abstract) Abstract.pdf.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (296kB)
	Text (Bab 1 Pendahuluan) Bab 1 Pendahuluan.pdf.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (328kB)
	Text (Daftar Pustaka) Daftar Pustaka.pdf.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (255kB)
	Text (Laporan Lengkap) Laporan Lengkap.pdf.pdf - Submitted Version Restricted to Registered users only Download (4MB) | Request a copy

Abstract

This study aims to analyze the influence of product quality, brand image, and promotion on consumer purchasing decisions for Brownies Tape Purnama Jati products in Jember Regency. This study was motivated by the fluctuation in sales of Brownies Tape Purnama Jati products amidst increasingly competitive tape based culinary businesses. Product quality, brand image, and promotion are seen as important factors that can influence consumer purchasing decisions. The results of the study indicate that product quality, brand image, and promotion influence consumer purchasing decisions for Brownies Tape Purnama Jati products in Jember Regency. Simultaneously, the three independent variables have a significant effect on purchasing decisions.

Actions (login required)

View Item