Dewi, dinar kumala (2026) Pengaruh Harga Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Tomoro Coffee Di Jl Kalimantan Kabupaten Jember. Undergraduate thesis, Politeknik Negeri Jember.
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Abstract
This study was conducted using a quantitative approach with survey methods and data collection trough google form. The data were obtained by distributing questionnaires to respondents who are consumers of Tomoro Coffee located on Kalimantan Street, Jember Regency. The data analysis technique used was multiple linier regression analysis with the assistance of SPSS Statistics 25 sofware. The result of the study indicate that partially, the variable of price (X1) and promotion (X2) have a significant positive effect on purchasing decisions, with a significance value of price (X1) of 0,002 and a coefficient value of 1.025, and a significance value promotion (X2) of 0,004 with a coefficient value of 0,638. However, the product quality variable (X3) has a significant negative effect on purchasing decisions, with a significance value of 0,001 and a coefficient value of -0,940. Meanwhile, based on the simultaneous test (F-tes), it shows that the variables of price (X1), promotion (X2), and product quality (X3) simultaneously have a significant effect on purchasing decisions. Based on these findings, it can be concluded that the promotion variable (X2) has the most dominant influence on purchasing decisions compared to price (X1) and product quality (X3).
| Item Type: | Thesis (Undergraduate) | ||||||
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| Uncontrolled Keywords: | Harga, Kualitas Produk, Keputusan Pembelian, dan Promosi | ||||||
| Subjects: | 550 - Rumpun Ilmu Ekonomi > 560 - Ilmu Ekonomi > 564 - Perbankan 550 - Rumpun Ilmu Ekonomi > 560 - Ilmu Ekonomi > 565 - Perpajakan 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 571 - Manajemen 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 573 - Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 574 - Pemasaran |
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| Divisions: | Jurusan Kesehatan > Prodi D4 Manajemen Informasi Kesehatan > Tugas Akhir | ||||||
| Depositing User: | Dinar Kumala Dewi | ||||||
| Date Deposited: | 06 Jul 2026 01:19 | ||||||
| Last Modified: | 06 Jul 2026 01:20 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/57277 |
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