Ningsih, Icawati Ningsih (2026) Pengaruh Persepsi Harga, Kualitas Produk Dan Lokasi Terhadap Keputusan Pembelian Produk Mc Donald Di Kabupaten Jember. Undergraduate thesis, Politeknik Negeri Jember.
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Abstract
This study examines the influence of price perception, product quality, and location on purchasing decisions for McDonald's products in Jember Regency. Using a quantitative approach with multiple linear regression, data were collected from 40 respondents through purposive sampling. The results show that price perception has a significant negative effect, product quality has a significant positive effect, and location has no significant effect on purchasing decisions. The coefficient of determination (R²) of 0.507 indicates that 50.7% of purchasing decisions are explained by the three variables. Product quality is the most dominant factor influencing purchasing decisions.
| Item Type: | Thesis (Undergraduate) | ||||||
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| Uncontrolled Keywords: | Location Purchasing Decision, Price Perception, Product Quality | ||||||
| Subjects: | 550 - Rumpun Ilmu Ekonomi > 560 - Ilmu Ekonomi > 562 - Akuntansi 550 - Rumpun Ilmu Ekonomi > 560 - Ilmu Ekonomi > 565 - Perpajakan 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 571 - Manajemen 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 573 - Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 574 - Pemasaran |
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| Divisions: | Jurusan Bisnis > Prodi D4 Manajemen Pemasaran Internasional > Tugas Akhir | ||||||
| Depositing User: | Icawati Ningsih | ||||||
| Date Deposited: | 29 Jun 2026 07:40 | ||||||
| Last Modified: | 29 Jun 2026 07:41 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/57082 |
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