Kinanthi, Gita Ayu (2026) Pengaruh Voucher Diskon, Online Customer Review, dan E-Service Quality Terhadap Keputusan Pembelian E-Commerce Shopee Pada Mahasiswa Politeknik Negeri Jember. Undergraduate thesis, Politeknik Negeri Jember.
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Abstract
This study aims to analyze the influence of discount vouchers, online customer reviews, and e-service quality on purchasing decisions on Shopee e-commerce. The object of this study focuses on students of Jember State Polytechnic. This study uses a quantitative approach with an explanatory research type. The data collection method uses questionnaires distributed to 60 respondents selected using proportionate stratified random sampling techniques. The research instrument is tested using validity and reliability tests and data analysis with multiple linear regression using software tools in the form of SPSS (Statistical Package for Social Science) version 26. The results of this study explain that the discount voucher variable has a significant effect on purchasing decisions, the online customer review variable has a significant effect on purchasing decisions, the e-service quality variable has a significant effect on purchasing decisions, and the discount voucher variable, online customer review, and e-service quality have a simultaneous effect on purchasing decisions.
| Item Type: | Thesis (Undergraduate) | ||||||
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| Uncontrolled Keywords: | discount vouchers, e-service quality, online customer reviews | ||||||
| Subjects: | 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 571 - Manajemen 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 574 - Pemasaran |
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| Divisions: | Jurusan Bisnis > Prodi D4 Manajemen Pemasaran Internasional > Tugas Akhir | ||||||
| Depositing User: | Gita Ayu Kinanthi | ||||||
| Date Deposited: | 21 Apr 2026 00:24 | ||||||
| Last Modified: | 21 Apr 2026 00:24 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/55542 |
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