Pengaruh Layanan Cash On Delivery dan Gratis Ongkir terhadap Minat Beli Konsumen pada e-commerce Shoppe (Studi Kasus Mahasiswa Bisnis Digital Politeknik Negeri Jember)

Tety, Marella (2026) Pengaruh Layanan Cash On Delivery dan Gratis Ongkir terhadap Minat Beli Konsumen pada e-commerce Shoppe (Studi Kasus Mahasiswa Bisnis Digital Politeknik Negeri Jember). Undergraduate thesis, Politeknik Negeri Jember.

	Text (ABSTRAK) ABSTRAK.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (287kB)
	Text (BAB 1 PENDAHULUAN) BAB 1 PENDAHULUAN.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (358kB)
	Text (DAFTAR PUSTAKA) DAFTAR PUSTAKA.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (289kB)
	Text (LAPORAN LENGKAP) LAPORAN LENGKAP TETY.pdf Restricted to Registered users only Download (4MB) | Request a copy

Abstract

This study aims to explain the effect of Cash On Delivery and Free Shipping Services on Consumer Purchase Interest in Shoppe e-commerce. This study is a quantitative study. The population of this study are Digital Business Students at Jember State Polytechnic. This study uses Purposive Sampling technique, with a sample of 92 respondents. The data source for this study is primary data, which was collected through a questionnaire using a Likert scale. The measurement tool used in this study is IBM SPSS version 25. This study uses analysis techniques in the form of data quality tests, classical assumption tests, and hypothesis tests. The results of this study indicate that cash on delivery and free shipping have a significant effect on consumer purchasing interest.

Actions (login required)

View Item