Pengaruh Bauran Pemasaran (7P) Terhadap Keputusan Pembelian Ayam Goreng Tepung Pada Restaurant C’Bezt Friedchicken Di Jalan Kalimantan Kabupaten Jember

Firsty, Claudia Ariesta (2016) Pengaruh Bauran Pemasaran (7P) Terhadap Keputusan Pembelian Ayam Goreng Tepung Pada Restaurant C’Bezt Friedchicken Di Jalan Kalimantan Kabupaten Jember. Undergraduate thesis, Politeknik Negeri Jember.

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Abstract

This thesis research is located in Restaurant C’Bezt Friedchicken Kalimantan street Jember regency. The purpose is (1) to analyze and examine the influence of marketing mix (7P) significantly influence the purchasing decision of products fried chicken at restaurant C’Bezt Kalimantan street Jember regency, (2) To determine the variables of the marketing mix (7P) where is the most dominant on product purchasing decisions of fried chicken at Restaurant C’Bezt Friedchicken at Kalimantan street Jember. Regency. Analysis techniques used in this research is multiple linear regression with SPSS 16.0. From the test results can be concluded that: (1) product, price, place, promotion, people, process, physical evident significantly influence purchasing decisions (2) Researching the most dominant variable influencing purchasing decisions that is a product variable.

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