Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Keputusan Pembelian Ice Cream Walls Magnum Di kelurahan Sumber Sari Jember

Shofi, Muhammad Syukron (2017) Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Keputusan Pembelian Ice Cream Walls Magnum Di kelurahan Sumber Sari Jember. Undergraduate thesis, Politeknik Negeri Jember.

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Abstract

This final project titled Influence of Marketing Mix to buyying decision on Ice Cream Walls in kelurahan sumber sari jember. The purpose of this study is (1) Influence of Marketing Mix to buyying decision simultaneously or partially, (2) The independent variables in this study are the Product (X1), price (X2), Pleace (X3) and Promotion (X4). Analysis techniques used in this research is multiple linear regression with SPSS 16.0 for Windows. From the test results can be concluded that: (1) simultaneously or together we concluded that variable product, price, pleace and promotion simultaneously significant effect on buying decision, (2) Partially product dan promotion variables significantly affect customer satisfaction while variable price and pleace not significant effect on customer satisfaction.

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