Designing A Promotional Booklet For Language Center (Upa Bahasa) Politeknik Negeri Jember

Amar, Nunzia Widi (2025) Designing A Promotional Booklet For Language Center (Upa Bahasa) Politeknik Negeri Jember. Diploma thesis, Politeknik Negeri Jember.

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Abstract

Designing a Promotional Booklet for Language Center (UPA Bahasa) of Politeknik Negeri Jember, Nunzia Widi Amar, F31211620, 2025, 58 pages, English Study Program, Politeknik Negeri Jember, Nila Susanti, S.S., M.Pd. (Supervisor). This final project is titled “Designing a Promotional Booklet for Language Center (UPA Bahasa) of Politeknik Negeri Jember”. This project aims to create a booklet as a promotional tool for the Language Center at Politeknik Negeri Jember. The Language Center promoted its services through Instagram, but this platform was not fully effective in reaching new clients or presenting structured information. To address this, a bilingual booklet was created to provide complete information in two languages, making it more appealing to both local and international audiences. Data for the booklet were collected through observation, interviews, document reviews, and audiovisual materials to ensure it met the needs. The development process included several steps: determining the title, designing the format, collecting and processing information, arranging the content, editing the design, and printing. The booklet presents the Language Center’s services, history, programs, and contact details. The evaluation shows that the booklet has several strengths, including informative content, bilingual format, digital and printed versions, effective Instagram promotion, and attractive design with quality images. Weaknesses include dependence on Instagram without a full website and production costs that may affect distribution. Challenges included gathering varied information, ensuring bilingual accuracy, and keeping a consistent layout. From this, the writer learned the importance of translation, content organization, design, time management, and feedback, which contributed to academic and professional growth. During the process, the writer had the opportunity to learn and develop new skills, from design to writing and translating in English and Indonesian. The final result is expected to be an effective promotional solution for the Language Center and can be used as a reference for other students who want to develop digital promotional media.

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