Perancangan Standard Operating Procedure (SOP) Proses Produksi Kerupuk Kedelai UD Bintang Mulia Kecamatan Wuluhan Kabupaten Jember

Kiptiyah, Anggit Latiful (2024) Perancangan Standard Operating Procedure (SOP) Proses Produksi Kerupuk Kedelai UD Bintang Mulia Kecamatan Wuluhan Kabupaten Jember. Undergraduate thesis, Politeknik Negeri Jember.

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Abstract

This study was conducted at UD Purnama Jati, Jember Regency, and aims to determine the influence of direct marketing and personal selling on purchasing decisions at UD Purnama Jati's product. This study is classified as quantitative research, which includes survey research included in confirmatory research or testing based on empirical and explanatory research that aims to analyze the relationships between one variable and another variable or see how one variable influences another variable. The sampling method in this research is the NonProbability Sampling method with accidental sampling, namely a technique for determining samples based on chance. The data collection tool in this research is a closed questionnaire that is distributed to consumers who make purchases at UD Purnama Jati. The obtained data were analyzed by Multiple Regression Analysis through SPSS 21.0. The results show that 1) Simultaneously (f test) direct marketing variables (X1) and personal selling (X2) have a significant effect on purchasing decisions Y. 2) Partially (t-test) direct marketing variables (X1) and personal selling (X2) partially has a significant effect on consumer purchasing decisions (Y) at UD Purnama Jati, Jember Regency.

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