Penerapan Content Digital Marketing Melalui Distribusi Online Gudeg Kaleng Bu Tjitro 1925 Di Cv. Buana Citra Sentosa, Yogyakarta

Syarif, Nur Tasya Erzarida (2023) Penerapan Content Digital Marketing Melalui Distribusi Online Gudeg Kaleng Bu Tjitro 1925 Di Cv. Buana Citra Sentosa, Yogyakarta. [Experiment] (Unpublished)

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Abstract

CV. Buana Citra Sentosa, a traditional food processing company in Yogyakarta, is known for its canned gudeg product, Gudeg Kaleng Bu Tjitro 1925. This innovation in canning gudeg was developed through collaboration with the Indonesian Institute of Sciences (LIPI) in 2010. The company is now managed by the fourth generation, Mrs. Jatu Dwi Kumala Sari. Students intern at this company to enhance their knowledge and skills in digital content promotion. CV. Buana Citra Sentosa uses Instagram and TikTok for promotion, with the account name @gudegkalengBuTjitro1925. Although the digital marketing content strategy is fairly good, there are some issues such as a lack of team members and unengaging content. It is recommended to hire experienced personnel and follow the latest trends on social media.

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