Pengaruh Produk, Harga, Promosi Dan Kepribadian Terhadap Keputusan Pembelian Roti Dan Kue Pada Ud Nachila Kabupaten Bondowoso

Melisa Dwi, Cahyani (2017) Pengaruh Produk, Harga, Promosi Dan Kepribadian Terhadap Keputusan Pembelian Roti Dan Kue Pada Ud Nachila Kabupaten Bondowoso. Undergraduate thesis, Politeknik Negeri Jember.

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Abstract

The purpose of this research is to determine the effect of consumer behavior to buying decision of bread and cake in the UD Nachila Bondowoso regency. In this research reveal the influence the factor of the product, price, and promotion along with regarding the significant factors affect the buying decision of bread and cake in the UD Nachila Bondowoso regency. This research used 50 respondents who purchased the product of bread and cake. The analysis tool that used in this research is multiple linier regression analysis. Overall the results of this research it can be concluded that products variable, price, promotion and behavior significantly to the buying decision of bread and cake in the UD Nachila Bondowoso regency. The partial product variable and price has significant effect on the buying of bread and cake in the UD Nachila Bondowoso regency. But in this case, promotion of variable and behavior is influential not significant to the buying decision of bread and cake in the UD Nachila Bondowoso regency. Product variable is the dominant variable to the buying decision of the bread and cake in the UD Nachila Bondowoso regency.

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