Making a Video as Promotional Medium of Gubyab Batik Banyuwangi

Lailiyah, Adinda Wulandari (2023) Making a Video as Promotional Medium of Gubyab Batik Banyuwangi. Diploma thesis, Politeknik Negeri Jember.

	Text (Summary) 1. A FINAL PROJECT REPORT_Adinda Wulandari Lailiyah_F31202051_Abstract.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (267kB)
	Text (Chapter 1 Introduction) 2. A FINAL PROJECT REPORT_Adinda Wulandari Lailiyah_F31202051_BAB 1.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (164kB)
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	Text (References) 4. A FINAL PROJECT REPORT_Adinda Wulandari Lailiyah_F31202051_References.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (268kB)

Abstract

This is the final project report titled “Making a Video as a Promotional Medium of Gubyab Batik Banyuwangi”. Based on the preliminary study conducted by the writer in March 2023, the writer made this final project to fulfill the need for promotional media for this home industry that was previously unavailable. The owner of Gubyab Batik explained that he introduced his batik products through offline and online activity. The offline store is located at the owner's house in JL. KH. Moh Tohir, Sidotentrem, Yosomulyo, Gambiran, Banyuwangi, East Java, where there is a small gallery and a batik production site. Meanwhile online store, the owner has three social media accounts namely Instagram (@gubyab_official) Facebook (Hotimlimok), and WhatsApp (082331502526) both accounts are still active at this time. The Instagram account of Gubyab Batik has several photos of batik products displayed with a brief explanation of the product and the price of the product has not been written down. Meanwhile, the Facebook account also displays some of the products for sale, some batik production activities by the owner, and the owner's activities. Based on the conditions above, the writer will make promotional media in the form of a video about Gubyab Batik Banyuwangi.

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