Masturoh, Elviana (2023) Pengaruh Faktor Budaya, Faktor Sosial, Faktor Pribadi dan Faktor Psikologis Terhadap Prilaku Konsumen Dalam Keputusan Pembelian Ubi Bakar Madu Cilembu di Kabupaten Jember. Diploma thesis, Politeknik Negeri Jember.
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Abstract
The purpose of this study was to determine the effect of consumer behavior on purchasing decision making by analyzing the factors that influence consumer behavior in making purchasing decisions for Cilembu honey roasted sweet potato in Jember Regency. This study reveals the influence of cultural factors, social factors, personal factors and psychological factors simultaneously or partially, complemented by the most dominant factor influencing the purchasing decision of Cilembu honey roasted cassava. The sampling technique used in this study was purposive sampling. The data used are primary data and secondary data. The data analysis used is multiple linear regression analysis. The results of the study as a whole conclude that cultural factors, social factors, personal factors and psychological factors have a significant effect on purchasing decisions. Cultural factors and psychological factors significantly influence purchasing decisions. Keyword : Consumer Behavior, Purchase Decision, Cilembu Honey Roasted Cassava
| Item Type: | Thesis (Diploma) | ||||||
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| Uncontrolled Keywords: | Consumer Behavior, Purchase Decision, Cilembu Honey Roasted Cassava | ||||||
| Subjects: | 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 576 - Manajemen Industri | ||||||
| Divisions: | Jurusan Manajemen Agribisnis > Prodi D4 Manajemen Agroindustri > Tugas Akhir | ||||||
| Depositing User: | Elviana Masturoh | ||||||
| Date Deposited: | 18 Jul 2023 08:54 | ||||||
| Last Modified: | 18 Jul 2023 08:55 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/25247 |
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