Strategi Pengembangan Usaha Beras Produksi UD. Gotong Royong Desa Gunung Malang Kecamatan Suboh Kabupaten Situbondo

Musyarrofah, Syahrotunnailul (2023) Strategi Pengembangan Usaha Beras Produksi UD. Gotong Royong Desa Gunung Malang Kecamatan Suboh Kabupaten Situbondo. Undergraduate thesis, Politeknik Negeri Jember.

	Text (Abstract) ABSTRACT.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (141kB)
	Text (Bab 1 Pendahuluan) BAB 1. PENDAHULUAN.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (121kB)
	Text (Daftar Pustaka) DAFTAR PUSTAKA.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (133kB)
	Text (Laporan Lengkap) DA1190932_SYAHROTUNNAILUL MUSYARROFAH_LAPORAN LENGKAP.pdf Restricted to Registered users only Download (1MB) | Request a copy

Abstract

UD. Gotong Royong is a business involved in rice milling to produce rice which was established in 2003. UD. Gotong Royong has problems that can hinder business progress to the fullest so that business development is needed to survive and be able to compete in the business world. Research objective to 1) identify and analyze internal environmental factors (strengths and weaknesses) and external environmetal factors (opportunities and threats), 2) formulate alternative strategies, and 3) determine the priorities business development strategy at the UD. Gotong Royong. Data analysis techniques used are Internal Factor Evaluation matrix, External Factor Evaluation matrix, Internal – External matrix, SWOT analysis diagram, SWOT matrix, and Quantitative Strategic Planning matrix. The results of the SWOT matrix analysis obtained 9 alternative strategies and the results of the analysis of the Quantitative Strategic Planning Matrix (QSPM) the priority strategy is to carry out an intensive market evaluation with a TAS score = 7,81.

Actions (login required)

View Item