Setiawan, Adi (2022) Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Di Cafe And Resto Rumah Kedua Kecamatan Umbulsari Kabupaten Jember. Undergraduate thesis, Politeknik Negeri Jember.
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Abstract
This study aims to determine the purchasing decisions especially on consumers of Rumah Kedua Cafe And Resto on, namely by analyzing the influence of cultural, social, personal, and psychological factors both simultaneously and partially, and also equipped with the most dominant influencing factors. on the purchase decision of the Rumah Kedua Cafe and Resto, Umbulsari District. The population in this study were all consumers who visited the Rumah Kedua Cafe and Resto with a sample of 50 respondents with the sampling technique using the accidental sampling technique. The analytical tool used in this study is multiple linear regression analysis with the help of the SPSS 20.00 application for Windows. The results of the study concluded that cultural, social, personal, and psychological factors simultaneously had a significant effect on consumer decisions to buy at the Rumah Kedua Cafe and Resto, Umbulsari District, with a calculated F value of 19.272. Partially, the factors that have a significant effect are psychological factors with a t-count value of 3.336 (t-count > t-table 2.014). Cultural, social, and personal factors have no significant effect with t-count values of 1.381, respectively; -0.543; and 1,438 . While the dominant influencing factor on purchasing decisions at the Rumah Kedua Cafe and Resto, Umbulsari District, is the psychological factor.
| Item Type: | Thesis (Undergraduate) | ||||||
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| Uncontrolled Keywords: | Kebudayaan, Sosial, Pribadi, Psikologi, Keputusan Pembelian | ||||||
| Subjects: | 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 571 - Manajemen 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 574 - Pemasaran 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 576 - Manajemen Industri |
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| Divisions: | Jurusan Manajemen Agribisnis > Prodi D4 Manajemen Agroindustri > Tugas Akhir | ||||||
| Depositing User: | Adi Setiawan | ||||||
| Date Deposited: | 09 Sep 2022 02:19 | ||||||
| Last Modified: | 09 Sep 2022 02:20 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/16509 |
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