Making A Video As A Promotional Media Of Rumah Batik Al Huda Sidoarjo

Yaturrohmah, Alfi (2022) Making A Video As A Promotional Media Of Rumah Batik Al Huda Sidoarjo. Diploma thesis, Politeknik Negeri Jember.

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Abstract

Batik Tulis Al Huda Sidoarjo is a batik center located in Sidoarjo City. Batik Tulis Al Huda has a way of promoting its own products, namely by word-of-mouth method, social media Instagram, website (not updated) and phone number to attract customers and participate in events to promote batik to foreign countries. When the owner sell the batik during pandemic the owner lost the market target in domestic and not domestic. To promote batik products, the owner of Batik Al Huda really needs promotional media in the form of videos to introduce their products. The writer made a promotional video to help Batik Al Huda market its products both domestically and abroad. This video is presented in 5 minutes 12 seconds in two languages with three parts, namely opening, body and closing. The writer faces many difficulties including the writer also had difficulty meeting the owner because he was very busy with his studies, besides that the writer realized that the voice over from the writer himself felt less professional so the writer found a solution to hire someone to convey detailed information about Al Huda batik. The first part is the opening, giving the title and showing some interesting spots in the city of Sidoarjo as well as introducing the potential and origin of the motifs. Then, enter into the motif of the center of batik followed by introducing the Al Huda Batik. Then displays the various motifs that have been produced along with the history of the establishment of Batik Al-Huda Sidoarjo and the awards that have been won and tells the basic route with billboards to the colorful house area or batik house owned by Batik Al-Huda Sidoarjo. Continue to the middle content section which will provide information about the batik-making process. This step consists of sections on how to make traditional hand-drawn batik products with canting and wax, how to color, dry and display the motif designs and then provide information about prices and some of the products. Then in the last or closing section, the writer presents various information about batik training and contact persons.

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