Layyinah, Ferly Aurelia (2026) Analisis Sifat Fungsional dan Senyawa Bioaktif Tepung Kacang Hijau Varietas Vima-1 dengan Perkecambahan sebagai Bahan Baku Pangan Fungsional. Diploma thesis, Politeknik Negeri Jember.
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Abstract
Dewy Rully Bakery is a business engaged in the processing of ready-to-eat food, namely processed bread. Located in Muncar Baru Hamlet, Tembokrejo, Muncar District, Banyuwangi Regency, East Java. The problem experienced is unstable bread sales. This condition is triggered by increasingly tight competition in the Bakery business and promotional activities that are still limited and have not run optimally. The objectives of the study are (1) To find out and identify factors that are strengths, weaknesses, opportunities, and threats in the marketing of the Dewy Rully Bakery bread business. (2) To formulate and analyze alternative marketing strategies that are appropriate for the Dewy Rully Bakery bread business. (3) To determine the priority of the appropriate marketing strategy to be implemented in the Dewy Rully Bakery bread business. This research method uses quantitative descriptive with IFE, EFE, IE, SWOT and QSPM matrix analysis tools. Based on the results of the IFE matrix which has a total value of 3.26 and the EFE matrix of 3,00 and Dewy Rully Bakery is in cell IV, namely the growth and development strategy position based on the results of the SWOT matrix table, 8 alternative marketing strategies were obtained and based on the QSPM calculation with a TAS score of 5.81, namely maintaining the quality and characteristics of the product in order to be able to compete with other products that have cheaper prices
| Item Type: | Thesis (Diploma) | ||||||
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| Uncontrolled Keywords: | pangan fungsional, tepung kacang hijau, tepung kecambah kacang hijau, sifat fungsional, senyawa bioaktif. | ||||||
| Subjects: | 340 - Rumpun Ilmu Kesehatan > 350 - Ilmu Kesehatan Umum > 354 - Ilmu Gizi | ||||||
| Divisions: | Jurusan Kesehatan > Prodi D4 Gizi Klinik > Tugas Akhir | ||||||
| Depositing User: | Ferly Aurelia Layyinah | ||||||
| Date Deposited: | 27 Jul 2026 00:51 | ||||||
| Last Modified: | 27 Jul 2026 00:52 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/58602 |
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