Anandy, Bagus Ervian (2026) Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Roti “SIP” Politeknik Negeri Jember. Undergraduate thesis, Politeknik Negeri Jember.
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Abstract
Indonesia has several subsectors in the food industry, one of which is the bakery industry, which has experienced significant growth. Teaching Factory (Tefa) Bakery & Coffee Politeknik Negeri Jember is a bakery industry operating under the management of Politeknik Negeri Jember. The objectives of this study were: (1) to determine the partial effect of product quality, price, brand image, and promotion on the purchasing decision of “SIP” Bread products Politeknik Negeri Jember; and (2) to determine the simultaneous effect of product quality, price, brand image, and promotion on the purchasing decision of “SIP” Bread products Politeknik Negeri Jember.The research method used was a survey. The population of this study consisted of 50 consumers of “SIP” Bread Politeknik Negeri Jember. The results showed that: (1) Partial regression testing indicated that: (a) the variables of Product Quality (X1), Price (X2), and Brand Image (X3) had no significant partial effect on Purchasing Decision (Y); (b) the Promotion variable (X4) had a significant partial effect on Purchasing Decision (Y). (2) Simultaneous regression testing showed that the variables of Product Quality (X1), Price (X2), Brand Image (X3), and Promotion (X4) simultaneously had a significant effect on Purchasing Decision (Y)
| Item Type: | Thesis (Undergraduate) | ||||||
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| Uncontrolled Keywords: | Kualitas Produk, Harga, Citra Merek, Promosi dan Keputusan Pembelian | ||||||
| Subjects: | 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 571 - Manajemen 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 574 - Pemasaran |
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| Divisions: | Jurusan Manajemen Agribisnis > Prodi D4 Manajemen Agroindustri > Tugas Akhir | ||||||
| Depositing User: | Bagus Ervian Anandy | ||||||
| Date Deposited: | 25 Jun 2026 07:03 | ||||||
| Last Modified: | 25 Jun 2026 07:04 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/56895 |
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