Strategi Pengembangan Usaha Ikan Kerapu Keramba Jaring Apung Di Kecamatan Kendit Kabupaten Situbondo

Adawiyah, Sitti Robiatul (2017) Strategi Pengembangan Usaha Ikan Kerapu Keramba Jaring Apung Di Kecamatan Kendit Kabupaten Situbondo. Undergraduate thesis, Politeknik Negeri Jember.

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Abstract

Keramba Jaring Apung is individually owned enterprises engaged in fisheries sector which has been experiencing difficulties in their business development process due to the intense competition in the industry. This research aims to determine (1) what are the strengths, weaknesses, opportunities and threats for business development kerapu fish Keramba Jaring Apung Kendit Subdistrict Situbondo (2) how the business development in kerapu fish Keramba Jaring Apung Kendit Subdistrict Situbondo (3) whether the strategic priorities that can be applied in the development of grouper kerapu fish Keramba Jaring Apung Kendit Subdistrict Situbondo based analysis QSPM. Analytical method used in this study is SWOT analysis, and continued by using quantitative strategies planning matrix (QSPM) to highlight the shortlisted strategies among the alternative ones deriving from the previous SWOT analysis. based on the results of SWOT analysis business development kerapu fish Keramba Jaring Apung Kendit Subdistrict Situbondo in quadrant 1, which shows the main strategies to support the policy of the aggressive growth (growth-oriented strategy) while the strategic priorities based on the results QSPM is expanding the market to catchk new customers from the surrounding communities to increase sales.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsNIDN/NIDK
Thesis advisorAyuning, AriesiaNIP198204102010122002
Subjects: 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 576 - Manajemen Industri
Divisions: Jurusan Manajemen Agribisnis > Prodi D4 Manajemen Agroindustri > Tugas Akhir
Depositing User: Sri Supriyatiningsih
Date Deposited: 26 Jan 2026 07:12
Last Modified: 26 Jan 2026 07:12
URI: https://sipora.polije.ac.id/id/eprint/52414

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