Upaya Peningkatan Pemasaran Produk Makanan Ringan pada Kelompok Wanita Tani (KWT) Sido Marem Desa Kaliwining Kecamatan Rambipuji Kabupaten Jember

Kurniawati, Nurul Sunda (2023) Upaya Peningkatan Pemasaran Produk Makanan Ringan pada Kelompok Wanita Tani (KWT) Sido Marem Desa Kaliwining Kecamatan Rambipuji Kabupaten Jember. [Experiment] (Unpublished)

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Abstract

Efforts to Increase Marketing of Snack Food Products at Farmer Women's Group (KWT) Sido Marem Kaliwining Village, Rambipuji District, Jember Regency Nurul Sunda Kurniawati1, Nanang Dwi Wahyono2, Rizal2 1Mahasiswa Pascasarjana Terapan Agribisnis, Politeknik Negeri Jember 2Dosen Pascasarjana Terapan Agribisnis, Politeknik Negeri Jember Email: nskurniawati@gmail.com ABSTRACT The Sido Marem Women Farmers Group (KWT) is one of the KWTs in Jember Regency that carries out the business of processing agricultural products in the form of snacks. These snacks include crackers, various chips, rengginang, ladrang sticks and plecet nuts. The obstacle faced is the unavailability of official licenses in this snack business, besides that marketing is also a problem that is being sought for a solution. In the Practice of Learning and Community Empowerment (PPPM) activities, assistance has been carried out in obtaining Business Identification Number (NIB) and Home Industry Food (P-IRT) permits. In overcoming marketing problems, efforts have been made to expand the marketing reach of snack products outside of Kaliwining Village, supported by more attractive packaging and packaging labels. Keywords: KWT, marketing, snacks

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