Yuniarto, Aryo (2020) Sikap Konsumen Terhadap Karkas Broiler Segar Di Pasar Modern Dan Pasar Tradisional Kecamatan Kaliwates Kabupaten Jember. Diploma thesis, Politeknik Negeri Jember.
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Abstract
This study aims to determine the role of price, texture, aroma, color, availability and packaging on consumer decisions in buying carcass broiler in modern market and traditional market. The research method used is a survey method with 60 respondents of consumers who buy broiler carcass in modern markets and traditional markets of Kaliwates District, Jember Regency. Research data in traditional markets were processed using multiple linear regression analysis and partially tested (T test) to determine significant and non-significant factors. In traditional markets, consumer decisions in buying broiler carcass are influenced by price (2.447), texture (0.336), aroma (0.190), color (1.185), availability (1.172), and maturity (0.617) and in modern markets consumer decisions in buying broiler carcass are influenced by price (0.500), texture (- 2.150), aroma (0.507), color (3.060), availability (1.958), and maturity (1.817) From this study it can be concluded that the factors that influence consumer decisions in buying fresh broiler carcass in the traditional market is the price (2,787) and the consumer's decision to buy broiler carcass in the modern market is the color (3,060).
| Item Type: | Thesis (Diploma) | ||||||
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| Uncontrolled Keywords: | Sikap konsumen, karkas broiler segar, pasar tradisional, pasar modern | ||||||
| Subjects: | 200 - Rumpun Ilmu Hewani > 210 - Ilmu Peternakan > 212 - Sosial Ekonomi Perternakan | ||||||
| Divisions: | Jurusan Peternakan > Prodi D4 Manajemen Bisnis Unggas > Tugas Akhir | ||||||
| Depositing User: | Aryo Tri Yuniarto | ||||||
| Date Deposited: | 29 Jan 2021 07:51 | ||||||
| Last Modified: | 01 Feb 2021 03:00 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/2125 |
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