Setyaningrum, Trisna Ayu (2026) Pengaruh Kualitas Produk, Citra Merek, Dan Harga Terhadap Keputusan Pembelian Brand The Body Shop Di Pakuwon Mall Surabaya. Undergraduate thesis, Politeknik Negeri Jember.
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Abstract
This study aims to analyze the effect of product quality, brand image, and price on purchasing decisions of The Body Shop products at Pakuwon Mall Surabaya. The research method used is a quantitative approach with multiple linear regression analysis. The sample in this study consisted of 40 respondents who are consumers of The Body Shop, selected using a purposive sampling technique
| Item Type: | Thesis (Undergraduate) | ||||||
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| Uncontrolled Keywords: | Product Quality, Brand Image, Price, Purchasing Descisions | ||||||
| Subjects: | 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 571 - Manajemen 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 574 - Pemasaran |
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| Divisions: | Jurusan Bisnis > Prodi D4 Manajemen Pemasaran Internasional > Tugas Akhir | ||||||
| Depositing User: | Trisna Ayu Setyaningrum | ||||||
| Date Deposited: | 15 Jun 2026 03:25 | ||||||
| Last Modified: | 15 Jun 2026 03:29 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/56313 |
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