The Effect of Perceived Usefulness and Perceived Ease of Use on Perceived Value and Actual Usage of Technology on the Online Service of Pt. Garuda Indonesia Tbk

Chairina, Raden Roro Lia (2021) The Effect of Perceived Usefulness and Perceived Ease of Use on Perceived Value and Actual Usage of Technology on the Online Service of Pt. Garuda Indonesia Tbk. Journal of Research in Business and Management, 9 (4). pp. 59-65. ISSN 2347-3002

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Abstract

This research is designed as the explanatory research, aimed to explain the causal effect of the variables. The target population of this research is the consumer of PT. Garuda Indonesia Tbk. who made an online purchase. The sampling technique used is accidental sampling, with the sample size of 150 respondents. The analysis technique used Structural Equation Modelling (SEM). This study concluded that: (1) perceived usefulness had a significant effect on perceived value; (2) perceived ease of use had a significant effect on perceived value; (3) perceived usefulness had a significant effect on actual usage of technology; (4) perceived ease of use had no significant effect on actual usage of technology; (5) perceived value had a significant effect on actual usage of technology. The novelty of this study is that the consumer of PT. Garuda Indonesia online service will gain many good values since there are many benefits by using PT. Garuda Indonesia services.

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