The Study of Agribusiness Market Development in Jember Regency

Hariono, Budi and Wijaya, Rizza and Rukmi, Dyah Laksito and Kurnianto, M F and Anwar, Saiful and Wahyono, Nanang Dwi (2018) The Study of Agribusiness Market Development in Jember Regency. Proceedings of the 1st International Conference on Social Sciences (ICSS 2018). pp. 1209-1214. ISSN 2352-5398

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Abstract

Jember Regency is one of the agropolitan center areas in East Java. The abundance production of plantation, livestock, and fishery as the agribusiness opportunities cannot be enjoyed maximally by the farmers, especially for those who live in the countryside. The long marketing channel makes the farmers to have no choice, so that they sell their crops to the traders and other busnissemen. The government of Jember Regency through the institutional approach tries to do a rural economy restructurisation through an Agribusiness Market development program. Regional approach with factorial analysis was used in this research to structure the complex problem by making the priority sequence of problems and the solutions in choosing a location which involved the participatory of all relevant stakeholders. The choice of an ideal location was a way to accommodate the parties’ interests, various tactical-strategic objectives by considering several factors. Based on the sucsess determinant of the goal achievement, the following were the priority sequence of Agribusiness Market locations in Jember Regency: Bangsalsari District, Ajung Districts, Rambipuji District, and Gumukmas District.

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