Pengaruh Kualitas Produk, Harga, dan Pelayanan Terhadap Kepuasan Pelanggan Mie Mentah Pada UMKM Nur Cholis Di Kecamatan Kalisat Kabupaten Jember

Kamelia, Reytasya Ica (2025) Pengaruh Kualitas Produk, Harga, dan Pelayanan Terhadap Kepuasan Pelanggan Mie Mentah Pada UMKM Nur Cholis Di Kecamatan Kalisat Kabupaten Jember. Undergraduate thesis, Politeknik Negeri Jember.

	Text (Abstract) Abstract.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (225kB)
	Text (Bab 1 Pendahuluan) Bab 1. Pendahuluan.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (224kB)
	Text (Daftar Pustaka) Daftar Pustaka.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (219kB)
	Text (Laporan Lengkap) Laporan Lengkap.pdf - Submitted Version Restricted to Registered users only Download (5MB) | Request a copy

Abstract

This research is motivated by the competition faced by MSMEs (Micro, Small and Medium Enterprises) required to innovate and improve product quality, prices and services in the processing industry, so as to attract customer loyalty. Therefore, it is necessary to conduct research on the influence of product quality, price and service on customer satisfaction for raw noodles at UMKM Nur Cholis in Kalisat District, Jember Regency. The research objectives are (1) To analyze and test product quality, price and service which simultaneously influence customer satisfaction for raw noodles at UMKM Nur Cholis in Kalisat District, Jember Regency. (2) To analyze and test product quality, price and service which partially influence customer satisfaction for raw noodles at UMKM Nur Cholis in Kalisat District, Jember Regency. The research method used is a survey. The research sample was taken from 30 respondents of UMKM Nur Cholis raw noodle customers. The analytical tool used is multiple linear regression analysis with the help of IBM SPSS 27 for Windows software. The test results show that (1) Simultaneous regression testing results show that the variables Product Quality (X1), Price (X2), and Service (X3) simultaneously have a significant effect on Customer Satisfaction (Y). (2) Partial regression testing showed that the Product Quality (X1) and Price (X2) variables had a significant effect on Customer Satisfaction (Y), while the Service variable (X3) had an insignificant effect on Customer Satisfaction (Y).

Actions (login required)

View Item