Hamid, Syafina Marizan (2024) Strategi Pengembangan Usaha Produksi Tahu Goreng UD. Fahmi di Desa Kalianyar Kecamatan Tamanan Kabupaten Bondowoso. Undergraduate thesis, Politeknik Negeri Jember.
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Abstract
The research location is at UD. Fahmi which is located in Kalianyar Village RT 022 / RW 005 Tamanan District, Bondowoso Regency. This research aims to: (1) Analyze internal and external factors effecting UD. Fahmi; (2) Formulate alternative strategies that can applied by UD. Fahmi; (3) Determine the priority of the correct strategy to be implemented by UD. Fahmi. The method used is descriptive with a quantitative approach because it aims to analyze data by describing or illustrating the influence of the company's internal and external environment using IFE matrix analysis, EFE matrix, and IE matrix, as well as determining alternative strategies and strategy priorities that can be applied by companies using SWOT and QSPM analysis. Based on the results of the IFE matrix of 2,529 and the EFE matrix of 2,777, it is obtained that UD. Fahmi is in cell V. The results of the SWOT analysis resulted in 7 alternative strategies that can be chosen by the company and based on the results of the QSPM calculation, the priority strategy is to increase promotion by using media that are currently widley used and expanding marketing reach with a TAS score of 5.939.
| Item Type: | Thesis (Undergraduate) | ||||||
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| Uncontrolled Keywords: | Strategi, SWOT, QSPM | ||||||
| Subjects: | 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 576 - Manajemen Industri | ||||||
| Divisions: | Jurusan Manajemen Agribisnis > Prodi D4 Manajemen Agroindustri > Tugas Akhir | ||||||
| Depositing User: | Syafina Marizan Hamid | ||||||
| Date Deposited: | 31 May 2024 02:46 | ||||||
| Last Modified: | 31 May 2024 02:47 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/32432 |
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