The Influence of Social e-WOM as a Digital Marketing Strategies on Revisit Intentions for Tourism City in Indonesia

Setyo Wibowo, Nugroho and -, Subagyo and Anas, M. and Daniel L, Arthur (2023) The Influence of Social e-WOM as a Digital Marketing Strategies on Revisit Intentions for Tourism City in Indonesia. Shenyang Jianzhu Daxue Xuebao (Ziran Kexue Ban)/Journal of Shenyang Jianzhu University (Natural Science), 39 (6). pp. 405-412. ISSN 1671-2021

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Abstract

Innovations related to information technology in pandemics, economic crises, and new marketing strategies provide unique opportunities to improve city marketing tourism. Electronic Word-of-Mouth (e-WoM) on social media is becoming critical as digital marketing information for tourists to revisit intentions. This study aims to determine the effect of digital information on the desire to review a tourist city. First, the data collection method was carried out by distributing questionnaires to 100 respondents for each YouTube, Instagram, and WhatsApp user. Then, the analytical technique used in this study was causal quantitative with a multiple linear regression method. The results show the dominance of YouTube, followed by Instagram and WhatsApp, which positively and significantly influenced the decision to revisit.

Item Type: Article
Contributors:
ContributionContributorsNIDN/NIDK
AuthorUNSPECIFIED0009107104
AuthorUNSPECIFIEDUNSPECIFIED
AuthorUNSPECIFIEDUNSPECIFIED
AuthorUNSPECIFIEDUNSPECIFIED
Subjects: 410 - Rumpun Ilmu Teknik > 450 - Teknik Elektro dan Informatika > 458 - Teknik Informatika
410 - Rumpun Ilmu Teknik > 450 - Teknik Elektro dan Informatika > 462 - Teknologi Informasi
550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 571 - Manajemen
Divisions: Jurusan Teknologi Informasi > Prodi D4 Teknik Informatika > Publikasi (Reward)
Depositing User: Nugroho Setyo Wibowo
Date Deposited: 03 Apr 2024 02:52
Last Modified: 03 Apr 2024 02:52
URI: https://sipora.polije.ac.id/id/eprint/31274

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