BUDIARTI, LITA (2020) Strategi Pengembangan Usaha Kerupuk Lempeng Pada Ud Barokah Di Dusun Klanceng Kecamatan Ajung Kabupaten Jember. Undergraduate thesis, Politeknik Negeri Jember.
![[img]](https://sipora.polije.ac.id/style/images/fileicons/text.png) |
Text (Abstract)
8. ABSTRACT.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (11kB) |
|
Text (Bab 1 Pendahuluan)
15. BAB 1 PENDAHULUAN.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (43kB) |
|
Text (Daftar Pustaka)
20. DAFTAR PUSTAKA.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (138kB) |
|
Text (Laporan Lengkap)
D41161308_SKRIPSI LENGKAP.pdf Restricted to Registered users only Download (900kB) |
Abstract
UD Barokah is a manufacturer of plate crackers or line pulley crackers. However, there are currently some problems that occur at UD Barokah, namely the production process facilities and infrastructure, including cracker printing machines that have no economic value. Of the problems that occur at UD Barokah, the number of plate crackers production results is fixed every year or does not increase, so it is necessary to have a strategy implemented in order to develop the UD Barokah Business. This study aims (1) to identify and identify internal and external factors that influence the development of UD Barokah. (2) to formulate any appropriate alternatives to be applied to UD Barokah. (3) to determine the priority of the right strategy to be applied to UD Barokah. The calculation result from the IFE matrix shows that the strength possessed is using quality raw materials with a weighted score of 0.29 with the weaknesses possessed namely the level of employee education is still low with a weighted score of 0.10. The results of the calculation of the EFE matrix of opportunities owned by UD Barokah are customer loyalty to the product is very good and a threat to UD Barokah changing consumer tastes. IE matrix is in quadrant IV, based on the results of the SWOT matrix analysis there are 6 alternative strategies that can be done. So the priority strategy that can be applied is to expand market reach by utilizing the development of information technology so that demand can increase with a TAS score of 4.80.
| Item Type: | Thesis (Undergraduate) | ||||||
|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||
| Subjects: | 140 - Rumpun Ilmu Tanaman > 180 - Ilmu Sosiologi Pertanian > 185 - Agribisnis | ||||||
| Divisions: | Jurusan Manajemen Agribisnis > Prodi D4 Manajemen Agroindustri > Tugas Akhir | ||||||
| Depositing User: | Riza Nuraini Octavia | ||||||
| Date Deposited: | 11 May 2023 04:11 | ||||||
| Last Modified: | 11 May 2023 04:11 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/23222 |
Actions (login required)
 |
View Item |
