Analisis Margin Pemasaran Karkas Broiler di Kabupaten Jember

Purnama, Candra Dwi (2019) Analisis Margin Pemasaran Karkas Broiler di Kabupaten Jember. Undergraduate thesis, POLITEKNIK NEGEERI JEMBER.

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Abstract

This study aims to examine the value of margins, profits, efficiency levels, and factors that influence the marketing margin of broiler carcasses in Jember Regency including Puger Sub-Sub-district, Balung Sub-district, Tanggul Sub-district, Mayang Sub-district, Silo Sub-district, Sukowono Sub-district, and Kaliwates Sub-district. Sampling uses a purposive sampling method with a total sample of respondents used, as many as 62 respondents consisting of whole salers, retailers and consumers. Data collection was carried out directly through direct interviews and observations to the research area. The method used is descriptive and mathematical analysis. The results showed that the highest marketing margin value is wholesalers in channel I, which is IDR 10,934 per kg and the lowest margin is retailers for channel II, which is IDR 3,867 per kg. The biggest marketing profit in broiler carcass marketing in Jember Regency is the wholesalers in channel I, which is IDR 10,471 per kg and the smallest marketing profit found in retailers in channel II, which is IDR 3,867 per kg. Total marketing efficiency of broiler carcasses in Jember Regency on channel I was 0.42%, on channel II it was 3.05%. So the level of efficiency in all marketing channels is declared efficient because the level of efficiency doesn’t exceed 33%. All independent variables tested together affect the marketing margins of broiler carcasses in Jember Regency at a 95% confidence level. And in the individual test all independent variables affect the marketing margins of broiler carcasses.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsNIDN/NIDK
Thesis advisorUtami, Merry Muspita DyahNIDN6755073
Subjects: 200 - Rumpun Ilmu Hewani > 210 - Ilmu Peternakan > 211 - Ilmu Peternakan
200 - Rumpun Ilmu Hewani > 210 - Ilmu Peternakan > 216 - Produksi Ternak
Divisions: Jurusan Peternakan > Prodi D4 Manajemen Bisnis Unggas > Tugas Akhir
Depositing User: Sri Supriyatiningsih
Date Deposited: 30 Jan 2023 03:44
Last Modified: 30 Jan 2023 03:46
URI: https://sipora.polije.ac.id/id/eprint/19256

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