An analysis of marketing channels on broiler carcass in Jember Regency

Wahyono, Nanang Dwi and Utami, Merry Muspita Dyah (2018) An analysis of marketing channels on broiler carcass in Jember Regency. 1st International Conference on Food and Agriculture, 207. 012026-012033.

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Abstract

The aim of the study was to determine the pattern of marketing channels in the broiler carcass in Jember Regency. Data collected includes primary data and secondary data. Analysis of the data used by the marketing channel pattern. Primary data is collected from farmers selected as samples using a combination of interview methods, submitting a list of questions that have been prepared. Secondary data comes from literature, or scientific publications Descriptively discussed and tested the marketing margin for each marketing channel pattern tested with an independent sample t-test. The pattern 1 and 3 and the pattern 2 and 3 were a difference between each pattern. While pattern 1 and 2 was no difference between each pattern. The highest marketing margin was pattern 3 (IDR 12350)

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