Strategi Pengembangan Usaha Batik Dengan Menggunakan Metode Business Model Canvas (BMC) Pada Industri Rezti’s Batik Mboeloe, Kecamatan Ambulu, Kabupaten Jember

Sari, Dewi Mauliddya (2022) Strategi Pengembangan Usaha Batik Dengan Menggunakan Metode Business Model Canvas (BMC) Pada Industri Rezti’s Batik Mboeloe, Kecamatan Ambulu, Kabupaten Jember. Undergraduate thesis, Politeknik Negeri Jember.

	Text (Abstract) Abstract.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (2MB)
	Text (Bab 1 Pendahuluan) Bab 1 Pendahuluan.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (2MB)
	Text (Daftar Pustaka) Daftar Pustaka.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (2MB)
	Text (Laporan Lengkap) skripsi Lengkap.pdf Restricted to Registered users only Download (1MB) | Request a copy

Abstract

Batik is an archipelago culture, batik activities is an art of drawing using wax and dyes on cloth. Batik activities are limited to the palace only and batik is produced for the clothes of the king and the government's family. One of the industries that produces Resti's Batik Mboeloe Industry which was established in 2012, but still has problems with marketing. To develop the business of Industrial Rezti's Batik Mboeloe, a research was conducted on the development of the batik business. Research objectives: (1) To identify the business model applied in Rezi's Batik Mboeloe Industry by using the Business Model Canvas method. (2) To formulate a business model at Rezti's Batik Mboeloe to develop its business using the Business Model Canvas method. The analytical tool used in the Business Model Canvas (BMC) research. Based on data processing, it was found that in Rezti's Batik Mboeloe Business Model Canvas (BMC) there are new innovations on several elements, namely key resources, value propositions, key partnerships, customer segments, and channels.

Actions (login required)

View Item