Devi Milantasari, Zona (2020) Strategi Pengembangan Usaha Tahu Pada Ud. Jaya Abadi Kabupaten Situbondo. Undergraduate thesis, Politeknik Negeri Jember.
![[img]](https://sipora.polije.ac.id/style/images/fileicons/text.png) |
Text (Abstract)
08. ABSTRACK.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (182kB) |
|
Text (Bab1. Pendahuluan)
15. BAB 1. PENDAHULUAN.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (595kB) |
|
Text (Daftar Pustaka)
20. DAFTAR PUSTAKA.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (387kB) |
|
Text (Laporan Lengkap)
D41162088_LAPORAN LENGKAP.pdf Restricted to Registered users only Download (719kB) |
Abstract
Tofu factory UD. Jaya Abadi is a company engaged in the processing of food. These efforts have been standing since 1985,but until now has not been able to run company management and marketing management properly. Tofu factory owners have a target of being able to market their products to markets such as large supermarkets with prices of tofu products that can be reached by all groups With this condition then it needs to be done, so that the development of this business can give an advantage for the company. The objective of this research are to know 1) explains what the internal factors (strengths and weaknesses) and external factors (opportunities and threats) at the tofu factory UD. Jaya Abadi, 2) know the proper strategies in business development at the tofu factory UD. Jaya Abadi, 3) determining priorities business development strategy at the tofu factory UD. Jaya Abadi. Based on the total score on the IFE matrix of 2.68 and the EFE matrix of 2.35, it is obtained that the company's current position is in the IE matrix. UD tofu factory. Jaya Abadi is in quadrant V. The results of the SWOT analysis produced 6 alternative strategies that can be selected by the company, and based on the results of the QSPM analysis calculation which is a priority business strategy at the UD tofu factory. Jaya Abadi is maintaining product prices by expanding its marketing area with a TAS score of 6.78.
| Item Type: | Thesis (Undergraduate) | ||||||
|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||
| Subjects: | 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 571 - Manajemen | ||||||
| Divisions: | Jurusan Manajemen Agribisnis > Prodi D4 Manajemen Agroindustri > Tugas Akhir | ||||||
| Depositing User: | Abd. Rahman | ||||||
| Date Deposited: | 01 Mar 2022 04:05 | ||||||
| Last Modified: | 15 Mar 2022 02:54 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/11202 |
Actions (login required)
 |
View Item |
