Ampremada, Soca Ahsima Satia (2020) Pengaruh Pemasaran Online, Catalog Dan Offline Terhadap Keputusan Pembelian Brownies Di Toko Amanda Brownies Kabupaten Jember. Undergraduate thesis, Politeknik Negeri Jember.
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Abstract
The development of cake brownies industry in Indonesia is increasing. Many competitor brownies are now emerging the level of competition becomes high, because of that, it is necessary to do a research on marketing of Amanda Brownies Jember Regency. This study aims to analyze and examine the effect of marketing influence on purchasing decisions on Amanda Brownies Jember Regency, partially and simultaneously.The number of sample that used in this study were 40 respondents. Based on the result of data analysis and discussion that can be draw conclusion follow: (1) The decision to buy Brownies products in Amanda Brownies in Jember Regency was caused by changes in Marketing Online, Marketing Catalog and Marketing Offline by 73.7% while the remaining 26.3% (100% -73.7%) was caused by other factors not examined in this research. Are economic factors, technological factors, political factors and cultural factors. (2) Independent variable marketing online, marketing catalogue and marketing offline have significant effect on dependent variable of purchasing. (3) Partial regression testing marketing online was not significant effect of purchasing decision, marketing catalogue was significant effect of purchasing decision, and marketing offline was not significant effect of purchasing decision.
| Item Type: | Thesis (Undergraduate) | ||||||
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| Subjects: | 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 574 - Pemasaran | ||||||
| Divisions: | Jurusan Manajemen Agribisnis > Prodi D4 Manajemen Agroindustri > Tugas Akhir | ||||||
| Depositing User: | Abd. Rahman | ||||||
| Date Deposited: | 28 Jan 2022 02:52 | ||||||
| Last Modified: | 02 Feb 2022 02:08 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/10145 |
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