Strategi Pemasaran Buah Mangga Arumanis Pada Ud Sumber Bumi Di Desa Alaskandang Kabupaten Probolinggo

Nandio, Satrio Aby (2021) Strategi Pemasaran Buah Mangga Arumanis Pada Ud Sumber Bumi Di Desa Alaskandang Kabupaten Probolinggo. Undergraduate thesis, Politeknik Negeri Jember.

	Text (Abstrak) ABSTRACT.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (3MB)
	Text (Bab 1 Pendahuluan) BAB 1 PENDAHULUAN.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (3MB)
	Text (Daftar Pustaka) DAFTAR PUSTAKA.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (3MB)
	Text (Laporan Lengkap) D41170231_LAPORAN LENGKAP.pdf - Submitted Version Restricted to Registered users only Download (3MB) | Request a copy

Abstract

The research location was taken at UD Sumber Bumi Probolinggo. This study aims to identify and analyze what are the strengths, weaknesses, opportunities, and threats and provide recommendations for alternative strategies and priority strategies in marketing arumanis mango at UD Sumber Bumi in Alaskandang Village, Probolinggo Regency. This research takes samples, namely Business Owners and Experts who are experts in their fields. The data used are primary and secondary data. The data analysis technique used is SWOT analysis and QSPM analysis. The results of the research conducted show that: The priority of marketing strategy for arumanis mango produced by UD Sumber Bumi is to intensively promote in various media in order to be able to fight competitors despite unstable economic conditions with a TAS score of 4.23. Key words: Marketing Strategy, SWOT Analysis, QSPM Analysis.

Actions (login required)

View Item