Pengaruh Kuaalitas Produk, Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Restoran Solaria Di Lippo Plaza Jember Pada Mahasiswa Politeknik Negeri Jember

Pratama, Gavin Adi (2026) Pengaruh Kuaalitas Produk, Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Restoran Solaria Di Lippo Plaza Jember Pada Mahasiswa Politeknik Negeri Jember. Undergraduate thesis, Politeknik Negeri Jember.

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Abstract

This study aims to determine the effect of product quality, service quality, and price on customer satisfaction at the Solaria Restaurant in Lippo Plaza Jember, specifically among students at Jember State Polytechnic. The background of this research is based on the increasingly fierce competition in the food industry and the importance of customer satisfaction as a key to business success. This study used a quantitative approach with a survey method. Data were collected through questionnaires distributed to students at Jember State Polytechnic as respondents. The data analysis technique used was multiple linear regression analysis, first conducting classical assumption tests, including normality, multicollinearity, and heteroscedasticity. The results showed that product quality, service quality, and price partially had a significant effect on customer satisfaction. Furthermore, these three variables also significantly influenced customer satisfaction simultaneously. This indicates that the better the product and service quality and the more appropriate the price, the higher the level of customer satisfaction. This research is expected to contribute to the development of marketing management science and provide considerations for restaurant management in improving service quality and business competitiveness.

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