Eka, Pramana (2026) Strategi Alternatif Dan Prioritas Pemasaran Tape “Mayang Madu” Di Desa Tegalwaru, Kecamatan Mayang, Kabupaten Jember. Undergraduate thesis, Politeknik Negeri Jember.
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Abstract
Mayang Madu Tape Micro Business is a tape business located in Tegalwaru Village, Mayang District, Jember Regency. The research objectives are (1) Identifying strengths (Strengths), weaknesses (Weaknesses), opportunities (Opportunities) and threats (Threats) in the Mayang Madu Tape micro business production in Tegalwaru Village, Mayang District, Jember Regency. (2) Formulating marketing strategies for Mayang Madu Tape micro business production in Tegalwaru Village, Mayang District, Jember Regency. (3) Determining the right priority strategy to increase sales of Mayang Madu Tape micro business production in Tegalwaru Village, Mayang District, Jember Regency. The method used is quantitative descriptive. The analysis tools used are IFE matrix, EFE matrix, IE matrix, SWOT and QSPM. Based on the results of the IFE matrix which reached 2.64 and the EFE matrix of 2.71 and the position of Tape Mayang Madu is located in cell V. The results of the SWOT analysis produced six alternative strategies that the company can choose, and based on the QSPM calculation with a TAS score of 29.25, namely adding special marketing employees to carry out structured marketing activities using social media such as WhatsApp Group, Instagram, Facebook, Shopee.
| Item Type: | Thesis (Undergraduate) | ||||||
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| Uncontrolled Keywords: | Analisis SWOT dan Analisis QSPM | ||||||
| Subjects: | 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 571 - Manajemen 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 574 - Pemasaran 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 576 - Manajemen Industri |
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| Divisions: | Jurusan Manajemen Agribisnis > Prodi D4 Manajemen Agroindustri > Tugas Akhir | ||||||
| Depositing User: | Indra Pramana Eka | ||||||
| Date Deposited: | 11 Jun 2026 08:48 | ||||||
| Last Modified: | 11 Jun 2026 08:48 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/56191 |
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