Analisis Karakteristik Konsumen Dalam Pembelian Daging Broiler Di Pasar Modern Di Kabupaten Jember

Maulana, Ricky Ilham (2017) Analisis Karakteristik Konsumen Dalam Pembelian Daging Broiler Di Pasar Modern Di Kabupaten Jember. Undergraduate thesis, Politeknik Negeri Jember.

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Abstract

Broiler is a comodity from livestcok, a meat what it has nutrient and cheaper for people of Indonesia. The purpose of the resarch to know consumer behavior in buyin decision broiler meat in Jember modern market and know all of factors, dominan factor that influence buying decision in two places they are Hypermart in Gajah Mada street and Giant in K.H. Shiddiq street, Talangsari, Jember. Responden who it use is a consumer whom buy broiler meat in Jember modern market. Renponden take by purposive sampling and it ia about 50 people. The result of the analysis show 1) income has not significanly of buying decision boiler meat in Jember modern market, 2) Family has not significanly of buying decision boiler meat in Jember modern market, 3) Life style has significanly to buying decision of boiler meat in Jember modern market, 4) Believing has not significanly to buying decision of boiler meat in Jember modern market

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