FAKTOR KUNCI KEBERHASILAN TEACHING FACTORY KEBUN INOVASI POLIJE SEBAGAI DESTINASI AGROWISATA KAMPUS MENGGUNAKAN MODEL IPA-KANO

Wardani, Peni Arianita and Farhan, Muhamad and Rachman, Nur Afni and Rahmanita, Meiga (2025) FAKTOR KUNCI KEBERHASILAN TEACHING FACTORY KEBUN INOVASI POLIJE SEBAGAI DESTINASI AGROWISATA KAMPUS MENGGUNAKAN MODEL IPA-KANO. Journal of Tourism Destination and Attraction, 13 (2). pp. 70-77. ISSN 2685-6026 |

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Abstract

Kebun Inovasi Teaching Factory, developed by Politeknik Negeri Jember (Polije), serves as a campus agrotourism destination that has demonstrated growth in both tourist satisfaction and visitation rates. This study examines the key success factors of Kebun Inovasi Teaching Factory as a preliminary step toward formulating future development policies. Data were collected through questionnaires evaluating fifteen service attributes, structured according to the 4A framework of tourism: Attraction, Amenities, Accessibility, and Ancillary. The respondents comprised students, representing a key target market for campus agrotourism. The analysis employed an integrated IPA-KANO model to derive comprehensive insights. Findings reveal that improvements are needed in theuniqueness of the plant collection, transportation availability, and accessibility of the parking area. Essential attributes to be maintained include tour packages, tourist engagement, signage, tour guide availability, and facility provision. Furthermore,the development of potential attributes, such as accommodation availability, information barcodes, and thematic events, is recommended to enhance the competitiveness of Kebun Inovasi Teaching Factory as a premier campus agrotourism destination in Polije.

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