Strategy for Development of Wooden Handicrafts CV.FZ. Foundation (Situbondo – East Java)

Rizki, Dian and Muksin, Muksin and Kasutjianingati, Kasutjianingati (2020) Strategy for Development of Wooden Handicrafts CV.FZ. Foundation (Situbondo – East Java). International Journal of Advanced Research in Science, Engineering and Technology, 7 (5). ISSN 2350-0328

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Abstract

The purpose of this study is to formulate an alternative strategy development of wooden handicrafts business in CV. FZ. Foundation Situbondo – East Java. The method that is used is preliminary scoring, self-scoring by the owner, and analysis of Strength, Weakness, Opportunity, and Threat (SWOT) used to identify an internal environment (weakness and strength) and external (opportunity and threat) company. The result showed on quadrant V that the internal company condition is in average category (middle) and the external condition can be categorized facing a problem. Market penetration is an effort to look for bigger market share, new buyer target, or increasing the market share of the existing product, through increasing marketing effort (Ahmad Alkhadri, 2014), where the company can use local government cooperation also social media as the promotional media for maximizing the product marketing and increasing the production process.

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