Iqbal, Maulana Muhammad (2025) Pengaruh Kualitas Produk, Kualitas Pelayanan dan Promosi Terhadap Keputusan Nasabah BMT Muamalat Kalibaru Kabupaten Banyuwangi. Undergraduate thesis, Politeknik Negeri Jember.
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Abstract
Increasing competition in the Islamic financial industry, particularly within the Baitul Maal wat Tamwil (BMT) sector, has prompted BMT Muamalat Kalibaru in Banyuwangi Regency to examine key factors that influence customer decisions. This study employed a quantitative approach through a survey method, with data collection techniques including questionnaire distribution, direct observation, and the collection of supporting documentation. Data analysis was performed using multiple linear regression with the aid of IBM SPSS Statistics 27 software
| Item Type: | Thesis (Undergraduate) | ||||||
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| Uncontrolled Keywords: | Customer Decision, Product Quality, Promotion, Service Quality | ||||||
| Subjects: | 550 - Rumpun Ilmu Ekonomi > 560 - Ilmu Ekonomi > 563 - Ekonomi Syariah 550 - Rumpun Ilmu Ekonomi > 560 - Ilmu Ekonomi > 564 - Perbankan 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 572 - Manajemen Syariah 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 573 - Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 574 - Pemasaran |
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| Divisions: | Jurusan Bisnis > Prodi D4 Akuntansi Sektor Publik > Tugas Akhir | ||||||
| Depositing User: | Maulana Muhammad Iqbal | ||||||
| Date Deposited: | 05 Dec 2025 01:42 | ||||||
| Last Modified: | 05 Dec 2025 01:42 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/47451 |
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