Lestari, Mia Wahyu (2025) Pengaruh Kualitas Produk dan Fasilitas Museum terhadap Kepuasan Pengunjung di Museum Sonobudoyo Yogyakarta. Undergraduate thesis, Politeknik Negeri Jember.
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Abstract
This research aims to determine the influence of Product Quality and Museum Facilities on visitor satisfaction. The type of research used is descriptive quantitative method. In this study, there are 2 (two) hypotheses tested. The variables used in this research consist of independent variables, namely Product Quality (X1) and Facilities (X2), as well as the dependent variable, which is Visitor Satisfaction (Y). The data testing tool used is IBM SPSS Statistic Version 26, with the analysis used being multiple linear regression. The method used in sampling is purposive sampling, with a sample size of 100 respondents who have visited the Sonobudoyo Museum in Yogyakarta. The results of this study indicate that product quality significantly affects visitor satisfaction, while museum facilities do not significantly affect visitor satisfaction at the Sonobudoyo Museum in Yogyakarta. Although the facilities have not had a significant impact, it does not mean that the aspect of facilities can be ignored. Therefore, the Sonobudoyo Museum is expected to improve and evaluate these aspects, especially the facilities, in order to create a better and more memorable cultural and historical tourism experience. Keywords: Product Quality, Facilities, Visitor Satisfaction, Museum, and Sonobudoyo Museum.
| Item Type: | Thesis (Undergraduate) | ||||||
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| Uncontrolled Keywords: | Product Quality, Facilities, Visitor Satisfaction, Museum, and Sonobudoyo Museum. | ||||||
| Subjects: | 580 - Rumpun Ilmu Sosial, Politik dan Humaniora > 610 - Ilmu Sosial > 617 - Kependudukan (Demografi) 580 - Rumpun Ilmu Sosial, Politik dan Humaniora > 610 - Ilmu Sosial > 625 - Hubungan Masyarakat 710 - Rumpun Ilmu Pendidikan > 720 - Pendidikan Ilmu Sosial > 722 - Pendidikan Sejarah 620 - Rumpun Ilmu Humaniora > 613 - Humaniora 620 - Rumpun Ilmu Humaniora > 699 - Kepariwisataan |
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| Divisions: | Jurusan Bahasa, Komunikasi dan Pariwisata > Prodi D4 Destinasi Pariwisata > Tugas Akhir | ||||||
| Depositing User: | Mia Wahyu Lestari | ||||||
| Date Deposited: | 23 Jul 2025 02:50 | ||||||
| Last Modified: | 23 Jul 2025 02:50 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/44434 |
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