Analisis Pengaruh Lifestyle, Loyalty, Dan Trust Terhadap Keputusan Pembelian Konsumen Pada Basecamp Kopi Jember

Ashari, Ferik Arsyada (2025) Analisis Pengaruh Lifestyle, Loyalty, Dan Trust Terhadap Keputusan Pembelian Konsumen Pada Basecamp Kopi Jember. Undergraduate thesis, Politeknik Negeri Jember.

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Abstract

This research aims to determine the influence of lifestyle, loyalty and consumer trust on purchasing decisions. This research was conducted by analyzing lifestyle, loyalty and trust variables on consumer purchasing decisions at Basecamp Kopi Jember. Sampling was carried out using a non-probability sampling technique with a total of 40 respondents. The analytical tool in this research uses multiple linear regression analysis based on SPSS 21. The results of this research conclude that the variables lifestyle (X1), loyalty (X2), and trust (X3) simultaneously have a significant effect on consumer purchasing decisions (Y) at Basecamp Kopi Jember. Partially from the results of this research, it can be concluded that the loyalty variable (X2) has a positive and insignificant effect on consumers' purchasing decisions (Y) at Basecamp Kopi Jember, while the variables lifestyle (X1) and trust (X3) have a positive and significant effect on consumers' purchasing decisions (Y) at Basecamp Kopi Jember. The trust variable (X3) is a variable that has a dominant influence on consumers' purchasing decisions (Y) at Basecamp Kopi Jember.

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