Making a Video as a Promotional Medium of Labuan Resort

Supriyadi Ramadhan, Duve Basmala Abasyah (2025) Making a Video as a Promotional Medium of Labuan Resort. Diploma thesis, Politeknik Negeri Jember.

	Text (Ringkasan) RINGKASAN.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (232kB)
	Text (Bab 1 Pendahuluan) BAB 1 PENDAHULUAN.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (246kB)
	Text (Daftar Pustaka) DAFTAR PUSTAKA.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (471kB)
	Text (Laporan Lengkap) LAPORAN LENGKAP.pdf - Submitted Version Restricted to Registered users only Download (3MB) | Request a copy

Abstract

The purpose of this final project is to create a video as a promotional media for Labuan Resort. This video provides information about Labuan Resort. The owner expressed his desire to expand the reach of his product to the global arena, which will certainly be known to outside audiences not just local by targeting international audiences. He said that he needed a video made in a bilingual version, English and Indonesian, as a new promotional medium for Labuan Resort. The video is expected to not only promote the product but also provide comprehensive information to local and international consumers, showcasing the value, comfort and service of Labuan Resort. In making this promotional video, the writer used four procedural steps which include: pre-production, production, post-production, and viewing & distribution. The writer used four methods to collect the data needed for the video content. These methods are interviews, observations, documents, and audio-visual materials. These methods are taken to facilitate shooting and writing scripts and also making storyboards. At this stage is the result of the method used by the writer based on the procedures that the writer has compiled in accordance with the statements from the literature used by the writer. The writer conducted interviews with resource persons who are HRD from Labuan Resort. As a result of the interview, the writer obtained some information about history, facilities and services, room types, awards, room rental prices, testimonials from visitors and contact persons. The observation method is seen and recorded through three aspects, there are location, facilities and services, and also room types. As a result of the observation, the writer obtained the required information on the three aspects observed. In the document method, the results of document collection, the writer collected photos of Labuan Resort directly and from the internet. Finally, taking audio visual, the writer gets audio visual material in the form of location videos, taking recordings of activities at Labuan Resort, such as how to welcome guests, facilities, and the condition of Labuan Resort more specifically. In conducting this final project, the writer experienced several obstacles such as the writer’s time management, the owner's tight schedule to discuss with the writer about the content of the video, the difficulty of being a director in directing the videographer and also constructing sentences in making script as well. Although the writer faced many obstacles, the writer managed to complete this final project and solve all the existing obstacles. In conclusion, the writer has some suggestions for the owner of Labuan Resort. The writer suggests that the final result of the final project in the form of a promotional video to be uploaded on various social media owned by Labuan Resort, such as Instagram, Youtube, TikTok and Website as a promotional media to introduce Labuan Resort to foreign tourists and local tourists to be interested in staying at Labuan Resort. For The English Study Program, the writer suggested to provide students with material to make scripts, storyboard, and teaching material in making video as well. It helped students who conduct final project in making website or promotional video.

Actions (login required)

View Item